I've been looking at implementing some SEO across some sites I've done (uuurrrgggghhhh.....resist....urge....to....spam) and was wondering if anyone had any expertise they wouldn't mind sharing? Particularly on the following areas
URL Rewriting - unfortunately hosted on Windows, so can't use Apache's Mod Rewrite module (damn!!!!). Anyone know of a way to do it with Windows? Unfortunately hosted third party with brinkster....
Image Renaming/Alt tags - how does this work? Is it just in the alt tag, or is there some benefit to actually naming the images 'chair' 'table' even for spacer images? It's a furniture site btw. I would have thought that if it was called 'chair.jpg' that would ruin any spider parsing.
First 250 words .... I heard the spiders tend to only read the first 250 words when parsing for suitability of content. So this would make CSS a must and tableless content, since the parsing would pull out easily 250 words of <table border=0 cellpadding=0 cellspacing=0 ...etc. before it gets to any actual content....
Anything else? Would really like to see an improvement in ranking, so anything would help. I'm busy building up a social networking presence around the net, but don't know where to start with reciprocal links...


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I would recommend you have a good keyword rich description in the meta tag, and for on page seo, have the products name in <h1></h1> tags, and then a paragraph about the product in <p></p> tags, directly underneath the h1 tags.