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  1. #1
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    Seo

    I've been looking at implementing some SEO across some sites I've done (uuurrrgggghhhh.....resist....urge....to....spam) and was wondering if anyone had any expertise they wouldn't mind sharing? Particularly on the following areas

    URL Rewriting - unfortunately hosted on Windows, so can't use Apache's Mod Rewrite module (damn!!!!). Anyone know of a way to do it with Windows? Unfortunately hosted third party with brinkster....

    Image Renaming/Alt tags - how does this work? Is it just in the alt tag, or is there some benefit to actually naming the images 'chair' 'table' even for spacer images? It's a furniture site btw. I would have thought that if it was called 'chair.jpg' that would ruin any spider parsing.

    First 250 words .... I heard the spiders tend to only read the first 250 words when parsing for suitability of content. So this would make CSS a must and tableless content, since the parsing would pull out easily 250 words of <table border=0 cellpadding=0 cellspacing=0 ...etc. before it gets to any actual content....

    Anything else? Would really like to see an improvement in ranking, so anything would help. I'm busy building up a social networking presence around the net, but don't know where to start with reciprocal links...
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    And what about things like DIV tags, Class types, and ID names? Are these searchable by robots?
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    I have some knowledge of SEO, so I'll try and help you as much as I can

    URL Rewriting - I don't have any experience of rewriting URLs on Windows servers, I searched around and found this http://www.codinghorror.com/blog/archives/000797.html, it mentions ISAPI (commercial/free) and Ionic's ISAPI Rewrite Filter (free), it also shows the syntax for rewriting.

    Image Rewriting/Alt Tags - I think their is a little benefit from rewriting the images to be appropriate to what they are, i.e if it's a picture of a chair, call it chair.png or whatever the extension is. I wouldn't recommend doing it for spacer images, because it isn't describing what the image is. Using Alt tags is always a good idea.

    First 250 Words... -I think u mean characters I would recommend you have a good keyword rich description in the meta tag, and for on page seo, have the products name in <h1></h1> tags, and then a paragraph about the product in <p></p> tags, directly underneath the h1 tags.

    CSS is definitely the way to go, because it is less code for search bots to read through.

    And what about things like DIV tags, Class types, and ID names? Are these searchable by robots?
    everything shown in the Page Source in a browser is viewable by robots

    Page Titles - Include the product name in the page title.


    Hopefully that is of some use to you, if you any more specific questions, ask and I'll see if I am able to answer them
    Last edited by Iain M; 23-03-2007 at 09:16 PM.

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