You have misunderstood me. Let me give an example, the competition is between pirated windows Vista Ultimate and legit Vista Ultimate. The products are pretty much the same, except for risk of getting caught and fined and the fact that you can only install the legit one once... ignoring these differences, the only other is the support. How much is support worth? Not much for most people... Most people will choose £2 pirated copy over the £100 legit copy.