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Thread: Newsletters - Best way?

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    Squeeler Vini's Avatar
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    Newsletters - Best way?

    Our French office is wanting to send out monthly newsletters. The last time they did this they sent 7500 - 3.5mb emails, which wreaked havoc with our connection.

    I realise most newsletters are HTML and sent using hosted images, thus reducing size. But can anyone recommend any decent server side (PHP) s/w or even locally installed applications ideal for producing newsletters?

    I'm pretty comfortable with webby stuff, so desiginings not a problem.

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    Flower Child stytagm's Avatar
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    Re: Newsletters - Best way?

    We've used a thing called Lyris, but its not free. We used to use their hosted solution, but now buy the app and run it from our own servers which is a bit nicer to use and means you're the master of your own IP addresses for spam.

    A lot of spam these days is scored heavily just on the IP address it originates from, so it's worth making sure you only send quality emails, or you can find one client's spam affecting another client's marketing because they share an IP
    They told me I was gullible ... and I believed them.

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    Re: Newsletters - Best way?

    The first thing you want to do is beat them around the head for sending 3.5 meg emails.

    What were they sending? A Rickroll DivX?

    If its images, remote link them. If its any other sort of file, hyperlink it in the document.
    Its one thing emailing yourself / mates files, but I'm struggling to think of a valid reason for a 3.5 meg email to that many people?
    Quote Originally Posted by Saracen View Post
    And by trying to force me to like small pants, they've alienated me.

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    Re: Newsletters - Best way?

    It was a huge product brochure pdf. They're also French.

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    TiG
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    Re: Newsletters - Best way?

    I have to say that I think newsletters are the worst thing in the world, just think through yourself how many you read?. If you have to send anything it should be no more than a page of html, with nothing more flashy than a couple of images and links to the web page content.

    If you get anyone interested all they are going to want to do is go visit your web site anyway.

    TiG
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    Re: Newsletters - Best way?

    <snip>
    Last edited by DavidM; 31-07-2008 at 10:45 AM.

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    Re: Newsletters - Best way?

    Quote Originally Posted by TiG View Post
    I have to say that I think newsletters are the worst thing in the world, just think through yourself how many you read?. If you have to send anything it should be no more than a page of html, with nothing more flashy than a couple of images and links to the web page content.

    If you get anyone interested all they are going to want to do is go visit your web site anyway.

    TiG
    This is a request from a French office, where - what they say - goes, they're afterall French.

    As for newsletters, all HTML email goes to my bin. Try explaining this to le Frenchman though.

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    Re: Newsletters - Best way?

    why not get them to upload the pdf to a URL eg hxxp://company.com/newsletter/brochure.pdf ?
    my Virtualisation Blog http://jfvi.co.uk Virtualisation Podcast http://vsoup.net

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    Re: Newsletters - Best way?

    If I were in your posiiton I'd get them to pay for an account at Constant Contact or one of the other big emailers. That way you've got ready made templates (just tweak the images / colours for branding), plus you don't have to deal with spam limit issues for your mail servers.

    I've had some success moving people to links instead of attachments, but you have to make it just as easy for them to do it the right way - or they'll stick with what they know.

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