The JMF612 chip is designed especially for a new generation of NAND flash chips built using smaller process geometries that will be entering the market soon. The new flash chips will be smaller, faster, and cheaper to manufacture. IM Flash Technologies, a joint venture between Intel and Micron, is already building 34nm NAND, while 32nm NAND from Samsung and Toshiba will soon be entering production. The use of a cheap single-chip controller and new higher density flash chips could cut prices in half by the vital Christmas shopping season.