you're buying a ryzen 3xxx right? Cribbed from a post I gave elsewhere:
ok see under the lid here and note the corner with the arrow:
you want to get a line across those two core dies and the larger IO chiplet. This is the pattern I used based on a guide I found online but now can't find.
So it looks like a big line down through the N of Ryzen and a small line focussed under the Y and Z with a blob either side (references to the LID markings, not the image above).
For the avoidance of doubt you only need to put it on the lid - you do not need to de-lid the CPU. I'm just trying to show how the TIM application relates to the stuff below the lid.
What then happens is the stuff spreads out when you put the cooler on, but it helps avoid no dead-spots directly above the bits that matter. Since Ryzen CPUs have soldered lids this helps give you the best chance of decent temps. Do not overdo the paste. Less is more, provided you don't skimp too far.
Generally I would dress the cooler by smearing a blob of paste over the cooler mating surface using my finger in a latex glove. Then I'd wipe off as much as possible using an old credit card at 30 degrees or so. This helps by leaving paste residue in any microvoids. Then apply the paste to the CPU lid as shown above. Mount the cooler and let it do its thing.