They tried to make a games console? I missed that one.
The air is fancy in design. But its way out the price range for the average user, and IMO if you want an ultra poratble device, you don't want to be carrying around with you a USB hub, extra USB dongles and DVD drive which doesn't work on anything else. Also, its well known in lappy circles, the battery gives out after a few years, so one buys a spare anyways. Can't easily replace the Airs battery, gets sent off to Apple for 'repair' as if its something you have done.
I agree with the guys thoughts on Apple in PC Pro. If this was MS or Dell or someone there would be more people with pitchforks outside their offices. But because its Apple, no one really batters an eyelid.