First off, as most of you know, I'm a fan of the free market economic idea, I'm a capitalist, the vast majority of my working life has been in Hedge Funds. So I'm used to seeing hard nosed capitalism at the coal face so to speak, and I damn well like it.
But, when trying to buy my mum a new laptop in a hurry, last time I was down at my parents, I really felt that capitalism completely fails.
There is a real chase to the bottom, all the laptops are next to each other, which price tags been the first thing a punter looks at. The result is people put in Large TFTs, or lots of RAM or fast CPUs. Yes there is time put in to the build quality so it looks good at first, but few in the I only love my parents £500 for a new laptop bracket are designed to stand the test of time, they will clearly have that discolouration effect where the wrist has been resting.
But on the face of it, its excellent, we where able to pick up a VAIO that has an environmentally friendly plastic that won't wear to badly, for ~£400. Plenty of RAM, fast HDD etc.
But then you switch it on. It has more slow moving parts than a girls only boarding school.
Google Desktop, Google Search, McAfee anti virus TRAIL, AOL........
All of a sudden it takes over two min just to reboot.
Because of the demand for the low price, they have taken the few cents which they will have made, just so they can be 50p less on the ticket.
Thats fine for me, simple wipe and I set up mums laptop for her (office, email etc) but for plenty of users this is just not going to happen. Their new machine is useless.
Why do they do this
We need some kind of brand, some sort of "lean and mean" sticker or something to show that it has a high performance tuned minimalist base.