Ah so it's a perk of the job / tax dodge then, but even so the benefit in kind must be about £3k pa by my rough calculations if you are a higher rate payer.
Also remember mortgages 30 years ago many families were single earners. Now the same families are bidding against people that are dual earners.
When it comes to buying something that isn't property we've got it pretty damn good, granted now quite as nice as 10 years ago, but still. I can buy a pair of decent jeans for only a few hours on minimum wage, my parents couldn't do that at my age. Food I've options at price points they never had. Alcohol is a bit more expensive mind. Yet things like holidays are so affordable. Even something like a car, it's just so cheap to run now and actually reliable.
One of the reasons why housing is so expensive if we've got the ability to spend more of our income on it, as things that were once required to avoid absolute poverty, now we all have for not that much of the income.
Something mundane like a phone, I'm on a £120 device I bought because someone stole my decent one on a NYE party. I've not got round to upgrading, the only thing that really gives me reason to is the camera and space. Really despite there being £1000 devices on the market, the utility difference is nothing like 10 times.
Similar thing with computers, great high powered things for only a few hundred quid. Heck half the office are on 4 year old machines and no one is even hinting that they are slow or want an upgrade.
Take something like legal music. Back in my parents time it was VERY expensive. Now I pay a few quid a month and can listen to almost anything I want, free of interruptions. Or I could just listen to adverts I guess. For less than the TV license you've got great entertainment for film/tv too.
It's hard to suggest that my parents generation had it better when you consider what the recession was like, the number of people defaulting vs the GFC. Sure there have been a few that did very well say buying London properties at £50k to flip them for £500k just 25 years later. But they aren't the majority at all.