I'm putting this in GD to ensure everyone that might care sees it.
According to news on Steve's GN (https://www.youtube.com/watch?v=I28QYyhIZuo) MS are about to kill new Win 10 licences. No, not killing off updates to existing installs but, as I understand it, killing off being able to buy new W10 licences for new builds .... unless you can find retail copies in stock somewhere.
This has apparently already happened, as of 31st Jan 2023.
Personally, not impressed, to put it mildly.