Was thinking recently when people said the new Radeon coolers looked a little garish. So I was wondering if it really makes any difference, since almost every mid-to-high end card will come with a custom setup from the manufacturer.
Well, apart from the Titan; which nVidia makes OEMs sell with the reference cooler and the 7990 which already came with a hefty cooling setup, when was the last time you bought a card with the reference cooler?