Apple, Sony and all the others competing to sell clip-on, strap-on and pocketable music players will be quaking in their boots when they hear about the Vertex MP3 Bib Shorts from Pearl Izumi - a company that reckons it's "defined the standards for performance apparel for over 50 years".

The cycling shorts - a snip at just US$500 - have an integrated Bluetooth-compatible player that appears to be controlled by scratching around somewhere sou'sou'west of the nadgers.