News - Apple to owner of exploding iPod: don't tell, or no refund

[Singh400]

Naw, the problem with Apple will always persist while they spend 90% on marketing, 10% on R&D, and 30% on post-sales damage control when working on a new product.

130%?

Nice.

That might go into my sig!

[Noxvayl]

Apple have yet to grasp the concept of the Internet I think. How information can spread very fast in todays day and age, and that you can no longer sliently deploy bug fixes or work on a new top-secert iPad without someone, somewhere, noticing, and putting it on their blog. If they begin to appericate that, and adjust their marketing practices accordingly, then they wouldn't be the devilchild that everyone seems to think they are.

It's possible that if they do this they will start to produce better products, and drop their prices, and most importantly, tell people when something goes terriably terriably wrong that their boofins are working on.

I also feel they live in a web of lies and are unable to crawl out. People have begun to accept honesty as a much more friendly way of dealing with things now opposed to a while back where honesty was considered brutal and to be avoided so as not to offend anyone or cause trouble.

Either way they failed big time with this incident and I hope they learn, be better for everyone. Taken a while but hopefully a massive PR nightmare like this will wake them up.

130%?

130% is the new 100%

Although I have no idea what apples spending on products is I'd guess that they spend too much on marketing and too little on R&D, which I would imagine was the point. They should really pay more attention to the product and less attention to branding.

They build up a products reputation and then, unfortunately, don't live up to their own expectations. You'd think they would of learnt somewhere along the line wouldn't you.