True, the cheapest WP7 I've seen so far is £160. However I think we will see them hit £100 before too long, whilst being feature phones, that are able to play good games, whilst having good battery life.This is a problem in my mind, this whole you choose the functionality thing means you've got one brand which can vary from been good to erm, less good. WM6.5 suffered greatly from this, because the out of the box functionality was awful.Push Email, Push Live Messenger, battery at 65%, was taken off charge at 6am on Tuesday. This phone cost a lot less than a X10 too.Yes, my point is that all the phones have those features. My concern is with the 'investments' people have to make.