Originally Posted by
ExHail
A shared or pirated game does not equate to a loss of sale, never has and never will. If you don't provide an adequate service you won't get pirates to buy your game. No DRM has prevented pirates from getting games without paying for them so what's the point in wasting resources on it? You need to focus on what you can do, and that invariably ends up being catering for your legitimate customers.
Those publishers that focus on producing good content that meets the expectations of the customers tend to do well, Valve and Stardock come to mind in this regard. Neither of them focus any efforts on "fighting piracy", instead they focus on making great games and are rewarded for doing so by loyal customers... me being one such loyal customer for exactly that reason.
Gabe Newell and Brad Wardell have admirable and beneficial views on the matter:
"My job is to maximize the sales of my product and service and I do that by focusing on the people who pay my salary - our customers ..." - Brad Wardell CEO of Stardock
“It doesn’t take much in terms of providing a better service to make pirates a non-issue.” - Gabe Newell CEO of Valve