Just three points to make on this article:
1) It's champagne gold COLOUR, not actually going to be encased in gold!
2) It's an optional colour - even Apple wouldn't be stupid enough to make their higher end iPhone only available in champagne..
3) Whilst it's seen as a chav colour in the UK, in India/Asia golden colours are exceptionally popular and take on a totally different meaning - so in my opinion it's a great move for Apple to make for those countries. Helps to bring back some of the exclusivity that Apple used to enjoy in Europe/America.


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