Why not, it illustrates precisely why your views are so wrong. I am 'richer' than I was, yet my actual cash flows are so low, I'll not be paying much tax if any. This is because I co-founded a new company.
But in my example you can just do it on that transaction. How would you stop that?
This is a kind of fun prisoners dilemma type thing, however it's even more interesting to a game theorist because many of the places are democratic and will have quite open indications as to how they will behave. Hence why I very much doubt that no one will betray.
Changed how? Prove my software license isn't worth £10M....
But I am talking on an individual level, not businesses accounting for different kinds of costs. If you have a trust fund you'll just be paying CGT, but if you have a job, you'll be paying a higher rate of tax, hardly fair.
Also I'd really like to just get back to the original point. Amazon make sod all profit. Sod all. I wouldn't be surprised at all if their silly phone results in a massive mark down. The amount of corporation tax that they are not paying in the UK is really tiny.