Oculus have always stated (even after the Facebook acquisition) that the intention is to sell at least CV1 at-cost (and possibly later headsets, though with HTC and Sony entering the market with solid showings this may not be necessary), as they have done with the DK1 and DK2. The DK2 was £270 imported, including shipping, VAT and Customs. I would be surprised if CV1 even hit £300 on consumer release.