Originally Posted by
crossy
I agree with what you're saying ... to a point. Unfortunately for big business the ASA seems to be increasingly taking a stance of "how would the man in the street interpret this?". Also, while I agree that some companies "unlimited" deals are anything but, you've also got to take a fair-minded stance of being similarly disapproving of the selfish s.o.b.'s who go out of their way to be unreasonable. For example, in this case, Microsoft offer "unlimited" storage in OneDrive only to have idiots try and use it to back up their entire household of PC's*
I had a discussion with a Virgin Media CS rep recently on this. Yes, their "unlimited" package has FUP - but that FUP is explicitly designed to prevent their (limited) network bandwidth being all used up by a minority of users. I trust that you'll agree that this is a sensible precaution? On reflection I'd still prefer unlimited+FUP to the alternative of hard limits - mainly because I have no idea how much data I'm actually consuming per month, and I really don't want the hassle of having to "ration" it.
I think Microsoft have handled this extremely badly. If the problem is "pack rats" then the solution I'd propose is a FUP of either a cap on capacity or a limitation on how much data you can upload per month. Of course, some have suggested that this move was planned all along - get folks to migrate from Google Drive, Dropbox et al then hit 'em with limits and charges once they've bitten. I don't subscribe to this theory.
(* I did corporate training on cloud storage systems [Helion if you're interested] a while ago. That training was at great pains to point out that these cloud systems are NOT for archive/backup purposes, but instead for allowing sharing of data between platforms - especially if those platforms belong to more than one person.)