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Thread: AMD announces Polaris pricing - $199 for RX 480

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    Re: AMD announces Polaris pricing - $199 for RX 480

    Yeah, FLOPs don't tell us anything relevant. What we will have to wait for are independent benchmarks.

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    Re: AMD announces Polaris pricing - $199 for RX 480

    Quote Originally Posted by scaryjim View Post
    36 CUs, probably 64 shaders per CU to make a total of 2304. IIRC shaders tend to do 2 flops per cycle, so 5TFlops would come from clock speeds around 1.1GHz. All sounds utterly plausible. That level of compute suggests 4k isn't a serious target for this card - I'd guess it's targeting 60fps at 1080 ultra/1440 high. 4GB of VRAM on the entry level cards is therefore more than sufficient, I'd suggest (particularly if they've improved the compression algorithms again). An overclocked 8GB card might well make a good fist of 4k with medium to high settings...
    One of the leaked slides suggested slightly just under the TFLOPs ratings for an R9 390X.

    The clockspeed has been pretty much confirmed as 1.266GHZ by a few prior leaks and somebody taking a picture at the launch event.

    The thing is a 36CU design does seem a rather odd number of shaders - so we don't even know if AMD has a 40CU design,but has disabled CUs for yields. They did the same for Tonga. It might mean,they have something waiting for the GTX1060/GTX1060TI when it is being released.

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    Re: AMD announces Polaris pricing - $199 for RX 480

    Quote Originally Posted by Nifl View Post
    Yeah, FLOPs don't tell us anything relevant. What we will have to wait for are independent benchmarks.
    Sure they do, they tell us how floppy something is....
    Maybe i should get my coat.

    Being more serious wasn't there talk (rumors) that AMD's first showing on the new node size would be targeting the lower & middle range versus Nvidia targeting higher & middle?
    If so, and it seems like that's how both sides are going, then we won't really know how both sides showings compare until next year, that's unless AMD's lower/mid range can best Nvidia's higher/mid.
    Last edited by Corky34; 01-06-2016 at 11:11 AM.

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    Re: AMD announces Polaris pricing - $199 for RX 480


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    Re: AMD announces Polaris pricing - $199 for RX 480

    Quote Originally Posted by Corky34 View Post
    Being more serious wasn't there talk (rumors) that AMD's first showing on the new node size would be targeting the lower & middle range versus Nvidia targeting higher & middle?
    Right from the start AMD said they were going after the volume market with Polaris rather than high end which they implied nVidia were targeting (with pricing).

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    Re: AMD announces Polaris pricing - $199 for RX 480

    I think going by the GTX1070 and GTX1080 threads, AMD is pricing it too cheaply. According to some in the other thread the GTX1070 is a veritable bargain at £320 to £400 and the best jump ever.

    So instead of say £200 for R9 390X level performance,AMD should have a minimum price of £230 to £240 ,as that should match a GTX1070 in price/performance and make it better value than a Fury X!! It also will be £20 cheaper than a R9 390 and cheaper than a R9 390X.

    AMD are a stupid company - instead of charging less they should be charging more so that their shareholders should be happier. We as PC gamers and enthusiasts should pay more to make this happen.

    Value for money and expectations are for mugs.

    Sarcasm\.
    Last edited by CAT-THE-FIFTH; 01-06-2016 at 11:44 AM.

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    Re: AMD announces Polaris pricing - $199 for RX 480

    Quote Originally Posted by kalniel View Post
    Right from the start AMD said they were going after the volume market with Polaris rather than high end which they implied nVidia were targeting (with pricing).
    It should be interesting to see how an upper end card from what AMD consider the volume market compares to what Nvidia considered the bottom end of the high end, if that makes sense, basically how the cross over cards from each side compare may tell us a little more about the price/performance when each side get around to releasing cards targeting the other parts of those markets.

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    Re: AMD announces Polaris pricing - $199 for RX 480

    Quote Originally Posted by CAT-THE-FIFTH View Post
    One of the leaked slides suggested slightly just under the TFLOPs ratings for an R9 390X.

    The clockspeed has been pretty much confirmed as 1.266GHZ by a few prior leaks and somebody taking a picture at the launch event.

    The thing is a 36CU design does seem a rather odd number of shaders - so we don't even know if AMD has a 40CU design,but has disabled CUs for yields. They did the same for Tonga. It might mean,they have something waiting for the GTX1060/GTX1060TI when it is being released.
    Not to sound rude but I thought that was insinuated by naming it the 480 and not the 480x?

    I'll wait for the benchmarks but I'm kind of not feeling the love like everyone here is. I'm sure it'll be a good part for the price, but I was hoping it would just be a good part and then the price would make it outstanding.

    New arch, new node process which should enable much higher clocks, and some sites are reporting that it'll be about 390 performance? It's another incremental upgrade, or it seems that way.
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    Re: AMD announces Polaris pricing - $199 for RX 480

    It looks promising, however, I was expecting lower power, somewhere near 120W.
    But we will see.
    From graphs, this seems like half the speed of GTX 1080 for almost the third of price.

    Now, nVidia will answer to this with 1060. But at what price? 249USD?
    The more you live, less you die. More you play, more you die. Isn't it great.

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    Re: AMD announces Polaris pricing - $199 for RX 480

    Quote Originally Posted by Jowsey View Post
    Not to sound rude but I thought that was insinuated by naming it the 480 and not the 480x?

    I'll wait for the benchmarks but I'm kind of not feeling the love like everyone here is. I'm sure it'll be a good part for the price, but I was hoping it would just be a good part and then the price would make it outstanding.

    New arch, new node process which should enable much higher clocks, and some sites are reporting that it'll be about 390 performance? It's another incremental upgrade, or it seems that way.
    Nothing to do with what you said - people were painting the GTX1070 as a decent value for money increase,that is why.
    Last edited by CAT-THE-FIFTH; 01-06-2016 at 03:06 PM.

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    Re: AMD announces Polaris pricing - $199 for RX 480

    Quote Originally Posted by Corky34 View Post
    It should be interesting to see how an upper end card from what AMD consider the volume market compares to what Nvidia considered the bottom end of the high end, if that makes sense, basically how the cross over cards from each side compare may tell us a little more about the price/performance when each side get around to releasing cards targeting the other parts of those markets.
    I agree, but for now I think they're actually playing nicely with each other - no need for them to steal food from each other while there's enough to go around.

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    Re: AMD announces Polaris pricing - $199 for RX 480

    I'm a champion of the smaller guy so want AMD to succeed. But you know the general opinion amongst PC gamers who don't follow the tech so closely...."yeah but nvidia are awesome / better drivers / better optimised games / I trust nvidia and have never used AMD / vlaue added features with nvidia (CUDA / shadow play etc)..." blah blah blah....there's a collective general consensus you're taking a risk by choosing AMD, as such they need to build confidence in the brand and have better pricing.

    AMD's marketing sucks, you've got to give it to nvidia they know what performance and price they need to hit to just make people happy enough...and rally the fan boys to champion their products (and profit margins). They are a well oiled PR machine.

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    Re: AMD announces Polaris pricing - $199 for RX 480

    Quote Originally Posted by cptwhite_uk View Post
    I'm a champion of the smaller guy so want AMD to succeed. But you know the general opinion amongst PC gamers who don't follow the tech so closely...."yeah but nvidia are awesome / better drivers / better optimised games / I trust nvidia and have never used AMD / vlaue added features with nvidia (CUDA / shadow play etc)..." blah blah blah....there's a collective general consensus you're taking a risk by choosing AMD, as such they need to build confidence in the brand and have better pricing.

    AMD's marketing sucks, you've got to give it to nvidia they know what performance and price they need to hit to just make people happy enough...and rally the fan boys to champion their products (and profit margins). They are a well oiled PR machine.
    It is partly because the PR is not proactive exposing Nvidia problems and the R9 290X,R9 285 and Fury X launches were bungled. The R9 290 series launch had Nvidia sending out reference cards for free to highlight the throttling in quieter fan mods for example and AMD should have spent more on a better cooler. The R9 300 series rebrands were handled not too badly though and it just shows you that if they started that way with the R9 290 series having better cooling,it would have not been perceived as bad.

    However,AMD has hired this lady from Nvidia:

    http://www.overclock3d.net/articles/...vidia_to_amd/1

    After 13 years working for Nvidia Leslie Pirritano has moved over to AMD, giving the Marketing department over at AMD a huge potential boost moving forward.

    From 2006 to 2009 Leslie acted as Nvidia's Head of Developer Relations, with her job title changing to "Your Best Friend" from 2009 to 2016. Over her time at Nvidia she has worked with many of the world's top video game developers and created co-marketing and programs which have benefited Nvidia in a Huge way, creating many Geforce Game bundles and establishing Nvidia's worldwide digital redemption process for game codes.

    If you remember buying a Nvidia GPU over the past few years and receiving a free game with your purchase it is likely that Leslie Pirritano is responsible for that. Alongside that she also plays a huge role when it comes to creating relationships with game developers, helping them to get the help that they require getting their games to run well on PC hardware.

    Now that Leslie has moved to AMD her existing relationships with developers and her expert negotiating skills will allow AMD to forge stronger relationships with developers and hopefully allow them to strengthen their position in the GPU market.

    Yesterday AMD had released a new AMDiy video, where Leslie upgraded from three water cooled EVGA GPUs (Nvidia) to three AMD R9 Fury X GPUs.
    Last edited by CAT-THE-FIFTH; 01-06-2016 at 12:33 PM.

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    Re: AMD announces Polaris pricing - $199 for RX 480



    PCB looks very short indeed - the cooler overhang seems similar to what Nvidia have done in the past.

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    Re: AMD announces Polaris pricing - $199 for RX 480

    An RX 480 + Zen could be a very tempting prospect. Imagine if this pricing is mimicked on the AMD cpu front?

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    Re: AMD announces Polaris pricing - $199 for RX 480

    Like many I really want AMD to succeed and I do think with the nano they are moving along right lines.

    Nvidia's 1070 makes sense at 1440p (but not quiet 4K)and is overkill for 1080p. I would prefer to have a single graphics card rather than Xfire/SLI. But my experience of 2 card systems (admittedly a couple of years ago now) is that a single card system is more stable and quieter. Couple that with fact I like to water cool my GPU (and overclock heck out of it) and a dual card system quickly gets too pricey.
    Last edited by cjs150; 01-06-2016 at 06:42 PM.

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