Dell increases UK pricing by 10 per cent due to GBP decline

[Platinum]

So if the economy goes up the swanny and the country falls to pieces, what will the Brexiters have "won", exactly?
Sounds more like everyone loses... apart from Dell, of course.

How low would the Pound have to drop before companies stop selling here, on the basis that too few people can afford their stuff?

At that point no doubt it will then be a "Conspiracy" against them

[forsakenrichy]

Ah well, no big loss

[TheAnimus]

Personally, I prefer to blame the scumbag parasitic currency traders in London, New York and the rest, playing at their casino economy producing nothing of worth.

I have to agree here, we haven't even triggered Article 50, nothing has in fact changed yet so why on earth the markets have changed so dramatically seems concocted to me.

By the comments it's kind of clear you are incredibly ignorant of what you are talking about. So let me spell this out in a few ways for you to understand.

When we print money or use Quantitative Easing we devalue the pound.

When people are worried about investmenting the UK or that the Pound will fall (which it obviously will just due to the uncertainty of Brexit) they want to get their sterling out, that means finding a buyer, which is getting harder. But those 'scumbag parasitic currency traders' have been letting people do just that. Hence the fall.

This is possibly worse because we haven't triggered article 50 just yet, no one knows what will happen, almost every single economist agrees it will be bad, the debate is centered on how bad it will be. Having more ambiguity is spoking people, the phrase "risk off" I have heard twice so far, as people remove investment that is risky from the UK.

Hence why our PMI was depressed leading up to Brexit, this was bad enough, but now I think most people are expecting the next month's figures to be worse. I wouldn't be surprised if it was 35.

The only people to blame for this mess are the vote leave people. They had no plan, this has created more damage, why we've continued to sink a week after the vote announcement. As those who championed the vote resign because they've no plan at all, we are left in a bad place. Even small businesses such as mine can not begin to guess if we will be able to legally operate from London inside the EU in 2018, we've an obligation to our investors so have to shift our focus to USA/APAC.

TLDR: You are blaming the water for washing away the house built on the sandy beach shore.

[excalibur2]

H'mm how can the exiters have a plan when they don't know how negotiations will go with the EU...what about this plan A:- negotiate out of the EU and while this is taking place put feelers out for world trade... am I clever as no one else has thought of it

[chinf]

Dell are only one of many who will have to revise their UK pricing. While the 10% bump is obviously not welcome, it's reasonable, but I'm going to have to hold off replacing my 8 year old laptop (a Dell, it has lasted far longer than I thought it would!). Practically all the tech we buy in the UK is manufactured abroad, so there isn't a way to "buy British" to avoid this. The government can't cut import duties to help, as they're already zero-rated on computers.

I don't expect the falling pound to help UK goods exports much - it certainly didn't when the pound fell significantly in 2008. Even if it does, UK manufacturing shrank considerably a long time ago and so any improvement will diluted massively when seeing the effect on the overall economy. On the other hand, perhaps we should get to work using all those Dells to produce more games - at least we're still good at that, right?

[jimbouk]

H'mm how can the exiters have a plan when they don't know how negotiations will go with the EU...what about this plan A:- negotiate out of the EU and while this is taking place put feelers out for world trade... am I clever as no one else has thought of it

Do some pre-negotiations and talk to other EU leaders as Nicola Sturgeon has been doing for Scotland? Probably would have put us in a stronger place that just saying how bad the EU was a promising a load of things that wouldn't and indeed couldn't happen.

[excalibur1814]

I imagine you voted Leave based on the logic you have applied to this comment. Dell have to react to the currency fluctuations, their margin is likely to be between 5 and 10% so a 13% change in currency is very significant

Wrong. Sorry. I care not for politics.

Will/would Dell lower their prices if the pound rose by that much? Most probably not... Hence the comment.

[OilSheikh]

Do people still buy crappy DELL PC's?

[Froggywoggy]

Dell is not the only one. Samsung is one company I have noticed also hiking prices.

To be expected really when the pound tanks like that.

[Wrinkly]

Dear Dell,

Screw you.

Thanks,
Someone based in the U.K.

The UK referendum on the EU has proven that the majority of England & Wales to be ignorant if not retarded. That is the group to blame, not Dell.

[excalibur2]

The UK referendum on the EU has proven that the majority of England & Wales to be ignorant if not retarded. That is the group to blame, not Dell.

......and people in NI and Scotland are more intelligent?

[Bane2087]

All the #### is made in Asia anyway shouldn't we be more worried about pound vs yuan etc.

[directhex]

All the #### is made in Asia anyway shouldn't we be more worried about pound vs yuan etc.

OK.





Would you believe parts have suddenly gotten a bunch more expensive in GBP?

[Darth Sidious]

Dear Dell,

Screw you.

Thanks,
Someone based in the U.K.

Well what do you expect them to do? The pound is down almost 13% against the dollar. All the PC components are imported and I imagine all in USD. Should they just accept a 13% loss??? I've preordered a 480 after market card as I only expect prices to keep going up...

they never adjust it the other way when the pound is doing well

[Splash]

they never adjust it the other way when the pound is doing well

If they want to compete then they do, but when was the last time you saw the currency suddenly change direction by 13% in a very short period of time? I work for a VAR and we see weekly price fluctuations all the time across the board. Sadly this is what happens when your currency tanks.


Still, good for the exporters eh?

[cheesemp]

If they want to compete then they do, but when was the last time you saw the currency suddenly change direction by 13% in a very short period of time? I work for a VAR and we see weekly price fluctuations all the time across the board. Sadly this is what happens when your currency tanks.


Still, good for the exporters eh?

Not very useful when you have little industry left Still I bet the car manufacturers won't complain as long as they keep tariff free access to the single market...