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Thread: No Man's Sky ads investigated by the UK's Advertising Standards

  1. #17
    Editable... jimbouk's Avatar
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    Re: No Man's Sky ads investigated by the UK's Advertising Standards

    Yeah the complaint was a bit of a joke. A nice well written response to each of the complaint points by Hello and a sensible conclusion for the ASA. Shame it wasted everyone's time. I guess rejecting the complaint won't make the front page of sites like logging the complaint did...

  2. #18
    Oh Crumbs.... Biscuit's Avatar
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    Re: No Man's Sky ads investigated by the UK's Advertising Standards

    Quote Originally Posted by Saracen View Post
    Sorry, but .... it's an advert. I thought that was pretty much the definition of an advert, to mislead, overstate and sex up whatever product is being hyped in order to seduce gullible idiots into buying it. Ever seen a soap powder advert? Or various product adverts that suggest buying/using whatever-it-is enhance your chances of getting laid? Though, now that I think about ... no, that's a story for a different forum.
    But with a soap/cleanser product, very few people have the technology or time to actually prove that the promises are nothing but hot air.

    This is a product where its very simple to prove that the promised features are simply not there.

    They didnt just "sex up" the game, they spent like an entire year boasting about its revolutionary features and putting out carefully selected material in the press demonstrating elements that simply don't exist in the final product and probably never will.

    They were either horrifically deceptive, or out of their depth. Either way, an example should be made.

  3. #19
    Ryzen Master race outwar6010's Avatar
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    Re: No Man's Sky ads investigated by the UK's Advertising Standards

    Quote Originally Posted by Biscuit View Post
    But with a soap/cleanser product, very few people have the technology or time to actually prove that the promises are nothing but hot air.

    This is a product where its very simple to prove that the promised features are simply not there.

    They didnt just "sex up" the game, they spent like an entire year boasting about its revolutionary features and putting out carefully selected material in the press demonstrating elements that simply don't exist in the final product and probably never will.

    They were either horrifically deceptive, or out of their depth. Either way, an example should be made.
    I'm starting to think it was just a small studio who needed a lot more time but were scared ####less by the tons of horrific death threats after announcing the first delay(it's interesting if you google just "death threat delay" and will only see stuff about nms) and probably just released in a state they thought was okay with plans to updates it as time went.
    "A society grows great when old men plant trees whose shade they know they shall never sit in."


  4. #20
    Banhammer in peace PeterB kalniel's Avatar
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    Re: No Man's Sky ads investigated by the UK's Advertising Standards

    Quote Originally Posted by Biscuit View Post
    But with a soap/cleanser product, very few people have the technology or time to actually prove that the promises are nothing but hot air.

    This is a product where its very simple to prove that the promised features are simply not there.

    They didnt just "sex up" the game, they spent like an entire year boasting about its revolutionary features and putting out carefully selected material in the press demonstrating elements that simply don't exist in the final product and probably never will.

    They were either horrifically deceptive, or out of their depth. Either way, an example should be made.
    I think there's a difference between materials promising features for an unreleased game, and advertising for a game that you can buy. The latter is covered by ASA and as shown, didn't include missing elements or deception. The former.. it's hard to say what this should be covered by - it's a necessary outcome of game development that features change and get dropped along the way, and you'd have thought most people would be used to over-promising and hype that accompanies a vision for a game not yet complete.

  5. #21
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    Re: No Man's Sky ads investigated by the UK's Advertising Standards

    It was about time, you could be at the same location with another person but you can't see him. It's like playing a single player game "online"

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