OK, I get that. I also get that as a person I see a very small sample so my experience isn't statistically significant, but I don't personally know anyone who bought a 1060 or lower. I'm pretty sure I know someone who bought a 1070, I definitely know people who bought 1080 and 1080 ti cards.
I also personally believe that graphics cards are currently very over priced. Yet for some reason, no matter how outrageous a price Nvidia set people buy them.
This set me wondering what Amazon sell, as they tend to make lists. Quite interesting reading: https://www.amazon.co.uk/Best-Seller...ters/430500031
So their top gaming card is a £170 RX 580, next is a £260 Vega 56, followed by a £460 RTX 2070. So the first card is a reasonable-ish price, but not the bargain £130 RX 570 card which is down at #22. There are a bunch of 2060 cards near the top, but again not the cheapest ones.
I get the 710 cards getting sold, I bought one at work to build a Ryzen based cheap server around a 2600 where I just wanted one grade above headless I have to wonder if the sales of 1030 cards demonstrate that people often don't really know what they are buying.