Sounds like Swan wants Intel to be Apple - trotting out the "Desire our products because we innovate" marketing shtick - to reposition the company in the face of increased competition and justify keeping prices up.
To be fair - it worked for Apple.
Sounds like Swan wants Intel to be Apple - trotting out the "Desire our products because we innovate" marketing shtick - to reposition the company in the face of increased competition and justify keeping prices up.
To be fair - it worked for Apple.
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