I've got a very nice TagHeuer that I never wear when I got into running and general health and fitness a couple of years ago I got back into wearing one starting off with a Suunto Spartan Sport WHR and have just swapped it over for a Garmin Fenix 6xPro. I wouldn't buy the apple/android watch with the <24hr battery life it would do my nut in. Garmin 2/3 weeks.