Nvidia sorry for underestimating GeForce RTX 3080 demand

[Iota]

While we're at it, let's put Asus, Gigabyte, EVGA, MSI and all the others out of business too, since they can't keep up with demand, either, eh....

I can't recall where I read it (otherwise I'd add in a link), but were the AIBs artificially limited in production due to lack of specific parts?

Nvidia has SKUs its holding back,and AMD hasn't shown its hand either.

The RTX 3080 20G, plus anything else to fill out the product stack will no doubt be announced when AMD starts showing its hand, as you said, no point in rushing right now.

Cyberpunk 2077 is still nearly 2 months away too.

Indeed, it'll be interesting to see how both camps perform in this game prior to deciding which camp to sit in.

really does scream of it being a case of little more than a paper launch with a handful of cards to say 'first'.

I think paper launches are possibly the worst thing any company can do, it definitely gives AMD time to fine tune their processes so that they don't fall down the same rabbit hole. There definitely needs to be some form of OTP sent to either mobiles or email address to avoid scalpers, with specific limits on units sold to each number / email / home address. It wouldn't eliminate it, but it would certainly limit it to some extent, at least it would potentially allow a human to buy something at launch (maybe...), either that or just allow pre-orders with full payment in advance, you'll benefit from knowing how many to manufacture to fulfil orders.

[Orcworm]

Had Nvidia ever pushed a marketing campaign as hard as they did for the 3080 launch, the whole "21 days of gaming" they had going on Twitter etc?

Hard to believe they didn't expect there to be so much demand after building the hype train for so long.

[Moonister]

"Nvidia sorry for underestimating GeForce RTX 3080 demand"


Pleaaaaseeee nvidia do you really think your customers are idiots....I could see this cheap business / marketing move from miles.

[rave_alan]

I almost believed that the price for new cards is acceptable. Too soon, even without bitcoin they found a way how to earn extra money.

[John_Amstrad]

Nvidia unfortunately, starts to resemble Microsoft in these cheap marketing tactics. Lies lies lies everywhere.

[Ttaskmaster]

As for anti-scalping measures, surely simply requiring a mobile number as part of the order process, so a one time code can be texted and inserted in the checkout page would have killed bots, that would need a lot of mobile numbers to try and auto mate that.

If I'm scalping 2000 cards and making, say... £800 per GPU - I can certainly afford to drop a fiver on a PAYG SIM from Tesco and drop it into a cheap phone off eBay for each one.
I expect there are plenty of ways to do this virtually/digitally en masse for much less money, too, but I'm not savvy to that side of tech.

[QUOTE=LSG501;4255234]Again I never said everybody should get them[quote]
You'd still need to fulfil the vast majority of orders in order to make the scalp market useless, though.

but it's clear they never had anywhere near enough to cater for even a large portion of the demand for founders let alone their partners

It was also clear this would be the case months before as well. Everybody was saying so. Why are you so upset about it?
I assume you get angry at the weatherman when it rains, despite the Met Office saying it was gonna rain?

and as I said at the beginning, no numbers are being given, which really does scream of it being a case of little more than a paper launch with a handful of cards to say 'first'.

1. Being first is a 'thing' in marketing. Look through HEXUS news/reviews and count how many products claim to be "the world's first [insert product]".
2 Has any GPU maker ever specified how many cards they've got made up ready for release? I would be quite surprised if they've ever done that, so challenge the relevance of having numbers disclosed.

How would it have hurt them to have waited another week or two to get another 'order' of cards to sell... having said that there's nothing in their q&a about when more stock of the founders might even be available....

People would have complained about every single one of the 336 hours that passed without cards being released, and again Nvidia's reputation would suffer. Already people have mentiond paper releases and doing this would look even more like such things. By the end of the first week, you'd have articles claiming Nvidia would never be delivering these cards. I presume such rumours could even affect share prices, as they certainly do with ours.

As for specifying stock dates, that is similarly fraught with problems.
One of my favourite Mfrs always says 30-60 days for stock because, despite knowing it's likely to be 5 days at the most, unexpected problems can occur that delay manufacturing and so the err on the extreme side of caution.

[[GSV]Trig]

I commented on this thread on the FB page, apparently I'm a tinfoil hat wearing idiot lol

[DanceswithUnix]

I think paper launches are possibly the worst thing any company can do, it definitely gives AMD time to fine tune their processes so that they don't fall down the same rabbit hole. There definitely needs to be some form of OTP sent to either mobiles or email address to avoid scalpers, with specific limits on units sold to each number / email / home address. It wouldn't eliminate it, but it would certainly limit it to some extent, at least it would potentially allow a human to buy something at launch (maybe...), either that or just allow pre-orders with full payment in advance, you'll benefit from knowing how many to manufacture to fulfil orders.

Things can certainly be done to help.

To take my daughter to a Twenty One Pilots concert I had to join the official fan club and get a code. It was still a bit fraught, but better than the BTS fiasco which had no scalp protections at all so we didn't go.

But I suspect there is just nothing in it for Nvidia.

[CAT-THE-FIFTH]

There seems to be a lot of launch bugs too:
https://videocardz.com/newz/geforce-...ashes-in-games

Drivers or cards to blame??

[kalniel]

There seems to be a lot of launch bugs too:
https://videocardz.com/newz/geforce-...ashes-in-games

Drivers or cards to blame??

AIB partners pushing things too hard? Glory runs for review cards then nerf down to stable speeds post launch?



Need a popcorn smiley really.

[Dribble]

Had Nvidia ever pushed a marketing campaign as hard as they did for the 3080 launch, the whole "21 days of gaming" they had going on Twitter etc?

Hard to believe they didn't expect there to be so much demand after building the hype train for so long.

Pretty well every Nvidia launch is like this.

[CAT-THE-FIFTH]

AIB partners pushing things too hard? Glory runs for review cards then nerf down to stable speeds post launch?



Need a popcorn smiley really.

It sounds like a case of Fermi!