Sony launch a showroom for the PSP in France. Microsoft put up witty posters in the laundrette across the street.Whoops!In response, Microsoft hired itself some advertising space in the window of a laundry just across the road, putting up giant Xbox 360 posters displaying the message "Gardez vos forces pour cet hiver".
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Which translates as "Save your strength for winter" - winter, of course, being the season Xbox 360 will hit the shops.
Microsoft's little stunt left Sony fuming and after just one day the posters were removed, reportedly because Sony offered the laundry owners an even bigger cheque.
[Eurogamer]