Results 1 to 11 of 11

Thread: No more Pentium

  1. #1
    HEXUS webmaster Steve's Avatar
    Join Date
    Nov 2003
    Location
    Bristol
    Posts
    14,269
    Thanks
    286
    Thanked
    829 times in 469 posts
    • Steve's system
      • CPU:
      • Intel i3-350M 2.27GHz
      • Memory:
      • 8GiB Crucial DDR3
      • Storage:
      • 320GB HDD
      • Graphics card(s):
      • Intel HD3000
      • Operating System:
      • Ubuntu 11.10

    No more Pentium

    Intel has made a lot of changes recently. It's got a new logo, new slogan, but most importantly a number of old and familiar names and slogans have had to go. Another can be added to the list now: Pentium. It seems odd that such a well known brand should go, but Intel is shifting its focus towards platforms, rather than individual components.
    According to Krewell, the processor is becoming less important in Intel's product line-up: "Intel downplays the processor brand. The spotlight is on platforms such as Centrino," he said. He expects that the loss of Pentium will have a financial, impact, but believes that it will not large enough to hurt Intel: "They can throw an amazing amount of cash at branding as soon as a new product is announced."

    Rob Enderle, principal analyst with the Enderle Group, told TG Daily that Intel has informed OEM's some time ago that the Pentium brand will be going away. "Those OEM's are very upset about this decision. Pentium kept the product line-up somewhat in order. The complexity of Intel's products creates too many possibilities to put a system together. It's a nightmare," Enderle said.
    [TG Daily]

    Will it pay off? Let us know what you think.
    PHP Code:
    $s = new signature();
    $s->sarcasm()->intellect()->font('Courier New')->display(); 

  2. #2
    Ah, Mrs. Peel! mike_w's Avatar
    Join Date
    Oct 2003
    Location
    Hertfordshire, England
    Posts
    3,326
    Thanks
    3
    Thanked
    9 times in 7 posts
    Obviously the guys at Intel have a much better idea of what to do than me, but I don't really understand this move. As Pyle says, people that know a bit are going for AMD instead... but simply dropping the name Pentium won't lure them back, while those not so savvy won't be able to find their processor anymore.
    "Well, there was your Uncle Tiberius who died wrapped in cabbage leaves but we assumed that was a freak accident."

  3. #3
    Senior Member
    Join Date
    Aug 2005
    Location
    London (almost)
    Posts
    1,080
    Thanks
    20
    Thanked
    34 times in 28 posts
    People in the know aren't bothered by name changes, and people not in the know would regard pentium as the thing to get, but would most likely just get whatever the new name is in to their heads. So although I can't think of any negatives, I can't think of any positives either.

  4. #4
    Senior Member
    Join Date
    Feb 2004
    Location
    Cardiff
    Posts
    234
    Thanks
    0
    Thanked
    0 times in 0 posts
    Wow, again another slash at Intel's history. Not bothered much.
    Ditto with the marketing, can't understand the move either. The only benefit is for a new product name for a newly branded company.......
    HTC Diamond, Cannon G9. Apple Unibody Macbook Pro 15" 2.4Ghz C2D, 256 9400GT,

  5. #5
    Senior Amoeba iranu's Avatar
    Join Date
    Oct 2003
    Location
    On the dinner table. Blechh!
    Posts
    3,532
    Thanks
    111
    Thanked
    156 times in 106 posts
    • iranu's system
      • Motherboard:
      • Asus Maximus Gene VI
      • CPU:
      • 4670K @4.3Ghz
      • Memory:
      • 8Gb Samsung Green
      • Storage:
      • 1x 256Gb Samsung 830 SSD 2x640gb HGST raid 0
      • Graphics card(s):
      • MSI R9 390
      • PSU:
      • Corsair HX620W Modular
      • Case:
      • Cooler Master Silencio 352
      • Operating System:
      • Win 7 ultimate 64 bit
      • Monitor(s):
      • 23" DELL Ultrasharp U2312HM
      • Internet:
      • 16mb broadband
    I think they are getting rid of the pentium name because of the bad current performance and will want something new that does not have the association with hot prescotts when they release the faster chips based on the pentium-m architecture later in the year.
    "Reality is what it is, not what you want it to be." Frank Zappa. ----------- "The invisible and the non-existent look very much alike." Huang Po.----------- "A drowsy line of wasted time bathes my open mind", - Ride.

  6. #6
    Theoretical Element Spud1's Avatar
    Join Date
    Jul 2003
    Location
    North West
    Posts
    7,272
    Thanks
    294
    Thanked
    286 times in 228 posts
    • Spud1's system
      • Motherboard:
      • Mac Pro
      • CPU:
      • 2x 2.8ghz Quad Core Xeons (octo-core)
      • Memory:
      • 4gb DDR2 FB-Dimm
      • Storage:
      • 1x1TB, 1x320gb, 2x500gb, 1x250gb, 120GB SSD
      • Graphics card(s):
      • Nvidia Geforce 560Ti
      • PSU:
      • Mac pro PSU
      • Case:
      • Mac Pro Case
      • Operating System:
      • Windows 8
      • Monitor(s):
      • 1x22" LG 3D TFT 1x 19" ViewSonic
      • Internet:
      • 80mb BT Infinity
    A good idea I think. Although I totally disagree about those 'in the know' going for AMD over pentium (I think there are totally different reasons, mainly because the newer AMD chips are known for having a tiny bit more performance in gaming, and most people on this board are gamers...) the name change will do them good.

    Each month or so you see a new Pentium, with a new clockspeed and half a dozen numbers/letters after it, it is confusing enough for us, let alone none-techies.

    A new brand means they can start from scratch again, market it as an entirely new product (even if it's not much different), and people will buy it. It will have the intel branding which by itself means the chips wil sell, and with some clever advertising I think whatever the new name is will be just as common a name as pentium was.

  7. #7
    Ah, Mrs. Peel! mike_w's Avatar
    Join Date
    Oct 2003
    Location
    Hertfordshire, England
    Posts
    3,326
    Thanks
    3
    Thanked
    9 times in 7 posts
    Quote Originally Posted by Spud1
    A new brand means they can start from scratch again, market it as an entirely new product (even if it's not much different), and people will buy it. It will have the intel branding which by itself means the chips wil sell, and with some clever advertising I think whatever the new name is will be just as common a name as pentium was.
    ...but, according to the article, there is no new name, just Intel and some numbers (and the odd letter). I still don't see how they'll benefit since they have nothing new or fresh to bring to the consumer (at least in terms of marketing).
    "Well, there was your Uncle Tiberius who died wrapped in cabbage leaves but we assumed that was a freak accident."

  8. #8
    HEXUS webmaster Steve's Avatar
    Join Date
    Nov 2003
    Location
    Bristol
    Posts
    14,269
    Thanks
    286
    Thanked
    829 times in 469 posts
    • Steve's system
      • CPU:
      • Intel i3-350M 2.27GHz
      • Memory:
      • 8GiB Crucial DDR3
      • Storage:
      • 320GB HDD
      • Graphics card(s):
      • Intel HD3000
      • Operating System:
      • Ubuntu 11.10
    There's no new processor branding as we know it because it's not about marketing the processor any more; it's about marketing the platform (ViiV, Centrino...)
    PHP Code:
    $s = new signature();
    $s->sarcasm()->intellect()->font('Courier New')->display(); 

  9. #9
    Theoretical Element Spud1's Avatar
    Join Date
    Jul 2003
    Location
    North West
    Posts
    7,272
    Thanks
    294
    Thanked
    286 times in 228 posts
    • Spud1's system
      • Motherboard:
      • Mac Pro
      • CPU:
      • 2x 2.8ghz Quad Core Xeons (octo-core)
      • Memory:
      • 4gb DDR2 FB-Dimm
      • Storage:
      • 1x1TB, 1x320gb, 2x500gb, 1x250gb, 120GB SSD
      • Graphics card(s):
      • Nvidia Geforce 560Ti
      • PSU:
      • Mac pro PSU
      • Case:
      • Mac Pro Case
      • Operating System:
      • Windows 8
      • Monitor(s):
      • 1x22" LG 3D TFT 1x 19" ViewSonic
      • Internet:
      • 80mb BT Infinity
    Ah sry I misread it
    I'm sure there's a benefit in there somewhere, we just can't see it..

  10. #10
    Ah, Mrs. Peel! mike_w's Avatar
    Join Date
    Oct 2003
    Location
    Hertfordshire, England
    Posts
    3,326
    Thanks
    3
    Thanked
    9 times in 7 posts
    Quote Originally Posted by Spud1
    Ah sry I misread it
    I'm sure there's a benefit in there somewhere, we just can't see it..
    Exactly, I'm trying to work out what the benefit is!

    Quote Originally Posted by Steve
    There's no new processor branding as we know it because it's not about marketing the processor any more; it's about marketing the platform (ViiV, Centrino...)
    But why get rid of the Pentium brand? I'm sure there is still a huge amount of brand loyalty and recognition with the Pentium.

    Still, I'm sure they have a much better grasp of marketing than me, so I'll be quiet and leave them to it!
    "Well, there was your Uncle Tiberius who died wrapped in cabbage leaves but we assumed that was a freak accident."

  11. #11
    Member
    Join Date
    Jan 2006
    Posts
    173
    Thanks
    0
    Thanked
    0 times in 0 posts
    well as long as they bring back those adverts with the dancing guys in strange suits...now those pentium2 adverts were funny... but as said before i think a rebranding would be good after the shortfalls of te last series of pentium cpus...

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Similar Threads

  1. Pentium Centrino and Pentium M
    By darrensen in forum PC Hardware and Components
    Replies: 1
    Last Post: 09-01-2006, 02:01 PM
  2. New Pentium M DUAL CORE!
    By nvening in forum PC Hardware and Components
    Replies: 0
    Last Post: 06-01-2006, 02:35 AM
  3. which pentium m board has the most sata+pata connectors ?
    By weebroonieuk in forum PC Hardware and Components
    Replies: 1
    Last Post: 05-01-2006, 04:02 PM
  4. Intel Pentium 4 3.4GHz Prescott
    By DR in forum HEXUS Reviews
    Replies: 2
    Last Post: 13-05-2004, 02:34 PM
  5. Which Pentium?
    By planetgong in forum PC Hardware and Components
    Replies: 37
    Last Post: 04-03-2004, 11:49 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •