LOL @ http://www.theinquirer.net/?article=30018

Make no mistake, the same gullible saps who think an iPod is cool will rush out and snap up these useless things and push up the level of credit card debt around the world to new heights. Because the battery-powered cereal packet with a couple of tiny speakers in it carries an Apple logo, they'll fondly imagine it sounds great, but as they'll only be listening to James Blunt and Coldplay anyway, who cares?
Wow..straight to the point, no beating about the bush is there.