Warner first with hybrid SD/HD DVD disc but look at the price!

[Nick F]

Warner Home Video looks set to become the first company to release an SD/HD DVD hybrid disc in the USA but at a price that could kill most prospective sales.

The first disc, due May 9, will carry an HD DVD version of the Kevin Costner/Jennifer Aniston movie Rumor Has It on one side and a standard DVD version on the other.

It will be released at the same time on standard DVD disc and carry a suggested price of $39.99 - that's $11 more than Warner's SRP for the first three (single-standard) HD DVD titles it launched last week and roughly twice the price of many standard-definition DVD movies (Warner hasn't given the price of the SD version).

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