A new initiative by Sonic Solutions and Macrovision could soon see consumers being offered a far wider range of movies on DVD, with retailers and e-tailers custom-burning discs on demand.

One example of how the system might be implemented is for supermarkets to offer a service where you choose the DVD you want burned before you start your weekly shopping and pick it up afterwards - much like happens today with prints from film and digital media.

An alternative would be to browse a catalogue online and have your selection of DVDs burned and posted out to you in a similar timescale to current online DVD sales.
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