You might not know it but there's a hard-fought worldwide battle going on for market share in LCD TV sets and it's badly hurting all the makers. The price war is bad news for them but, in the short-term, good news for consumers.
However, it's possible to compete on features, not just price, and that's clearly what Sharp is now doing, judging by its line-up of sets at last weekend's combined What Hi-Fi? and Best of Stuff shows.
The star of Sharp's showing was a massive 65in LCD model, the LC65GD1E. This is claimed to be the world's largest LCD TV set and is one of five true high-def (1080p) Aquos models the company will be offering in the UK.