For some people, the sun may well shine out of Steve Jobs backside, the more so after yesterday's unveiling of the iPhone, but environmentalists appear to have a quite different take, accusing Apple of not running a green enough ship.
While Apple's chief was giving his share-price-boosting keynote address at San Francisco Macworld yesterday, Greenpeace was busy projecting giant images of Asian scrapyards at the company's downtown San Francisco store.
Find out more and make sure to watch the Greenpeace spoof video - The speech we wanted to hear from Steve Jobs.