NVIDIA today acknowledged that they ‘love’ the enthusiast. But before you all go and have a shower in the expectation of a buxom NVIDIA rep turning up on your doorstep to spread the ‘love’, let us explain. What NVIDIA mean is each enthusiast passes information on to no less than 30 people on average. So, whilst this may not sell the high end cards for you – it will help sell the midrange and budget cards. The enthusiast and his ‘mine is bigger’ attitude is an key influencer in the market.