Of course what companies may choose to do, is not to seed an ethical and honest publication such as HEXUS with its products for technical editorial evaluation in a timely fashion, or at all - a tactic that’s recently not worked out well for some companies.
The track records of various other publications indicate that they are willing to try to rake in advertising money seemingly in exchange for saying nice things about existing or potential advertisers. And if they're doing that, it will be you who’ll be misguided about the true merit of products, and left paying the bill for their unethical behaviour.
Obviously it would be a very dark day indeed if you, the faithful HEXUS reader, is left, like the readers of most print-only publications, with only advertorials to read.
So, be very suspicious of companies if you know that they don’t want HEXUS reviewing what they sell. And be equally carefully of companies that don’t provide HEXUS with products in sufficient time for us to be able to properly test them before we need to publish our honest evaluation when everyone else publishes their takes – on the day those products are formally launched. Such companies will, almost certainly, also have something to hide from you.
Furthermore, we're coming to the view – honestly held – that that you need to be wary of anything that gets published elsewhere, no matter how ‘leading’, ‘independent’, ‘specialist’, ‘honest’ or ‘reliable’ the editor might claim to be.
And don't be impressed by claims of having a "review policy” “in line with industry standards" – at least, not if the ‘industry standard’ is to publish editorial so that it attracts advertisers or keeps them happy. You might as well read the advertorials which litter the newsstands.