Oddly after a bad Gigabyte 1080Ti and the way they handled the PSU issues they had a year or two ago, it helped swing me very easily to ASUS for my home server board, including my experience of a previous boards longevity (13 years in my hands, sold as working), and general reliability I've had of ASUS parts over the years.
Going X299 well after it's gaming run, I only had the choice of Gigabyte or ASUS. Just have to hope I get even half of what I got with my original ASUS board, I obviously can't expect anything out of a Warranty.
My 1080Ti above from Gigabyte smoked itself. Thankfully I'd also bought from Amazon, and it was a swift turn around. Because it was only 2 months after, I decided not to bother with Gigabyte.
Prior to it burning, I was experiencing weird problems & crashing. During my diagnosing I swapped it, ironically into my ASUS board, and that's when it smoked.
Thank goodness no socket damage on the board and it was solely a GPU failure!