It's sad times when you find yourself deliberating over 6 or 8 USB3 slots or quantifying will I use 2 NVME or 1, WiFi or SATA 5&6...
I loved it when boards would come out with a feature that the chip manufacturer said couldn't be done. Like dual socket boards for desktop CPUs or an overclocked component. Now if a board manufacturer tried to deviate the chip manufcaturer would just shut them down with law suits.
It sadly means there is only 1 way of thinking, no company is open to allowing others to push their boundaries.
The fact nVidia have control right down to the box art is pretty diabolical.