It doesn't bend, well not in a useful radius if it needs to stay flat! If you're going round corners then Herulach's suggestion is best - run it behind the skirting instead.
As for keeping it place, staple gun with sufficiently wide staples?
As for all the discussion about whether it's technically CAT5e etc, the stuff I used was perfectly happy carrying gigabit - does it really matter whether it's cat5e or not as long as it does the job?!