Why do we manage traffic?
Our broadband service is provided over a shared network. Bandwidth (the amount of data that can be transmitted) is shared between everybody who is connected to the network. This industry-wide method allows us to provide a reliable, high-speed service at an affordable price.
As customer numbers and usage grows, we have to increase the capacity of our network to make sure there's enough bandwidth for everyone. When the network is busy, it's easy for things to get out of control. Peer-to-peer, video streaming and large file downloads can flood the network quickly and use up the bandwidth. If this happens, it reduces the speed of web browsing, email, gaming and other types of web traffic. Traffic management prevents this from happening.
With traffic management we can do lots of clever things to make sure everyone gets a good, fair online experience. For example we can:
Make sure stuff that needs to be fast (like VoIP, VPN and gaming) is always prioritised - if these run slowly, they won’t work properly
Protect your interactive activities like web-browsing and email from download traffic such as music downloads
Provide a service relative to the amount each customer pays in terms of usage allowances and experience
Flex the network in the event of unusual demands in traffic or disaster situations (e.g. a network failure)