In what way 'Cunning'? I don't think their main aim is the retail market, their market is OEM or other retailers, who will be VAT registered anyway so VAT is irrelevant (as far as the purchase is concerned). What is important is the actual price of the goods.[/QUOTE]
In what way? Visually, presentation or commercially?
I agree it isn't the best looking site, but as I said above I think their target audience is OEM rather than retail (both business and web site)
Having recently bought some components from them (as a result of seeing the discussion on thius forum - thank you Cov!) the service was excellent. A query was answered by e mail within an hour, and when I ordered, the goods turned up securley packaged when they said.