For those who haven't heard of it, The Secret World is an MMO from the creator of the Longest Journey games. It launched as a subscription based MMO, and predictably just like all the other MMOs apart from Eve and WoW found it couldn't sustain that, so they've switched to a non-subscription model. Now it's more like Guild Wars - you buy the box but then can play for free.

I've not played it myself, but have seen others play it and they report it's quite good - much better story telling and atmosphere than pretty much any other MMO, though combat is perhaps not the best.