As a disgruntled Virgin Broadband user, this irks me somewhat as it makes me realise why his bb service is so poor and that's because this guy is too damned busy playing with toys and trying to up his profile by crabing the limelight to even bother or realise what's happening in his buisness interests.
If all was ok with his bb and his staff were actually helpful then I would of said good on yer Branson but as I am biased / disgruntled I believe he should get his buisness act togather first.
http://news.bbc.co.uk/1/hi/sci/tech/3204897.stm