Or just buy bare RAM if aesthetics aren't important as the 'heatsinks' have no other purpose. It may, however, be cheaper to get some stuff with smaller heatspreaders on depending where you buy from; a well-known retailer seems to have a contract to sell a single brand of memory, but the cheaper stuff is often competitive with bare stuff sourced elsewhere. The link in the post above mine should come in useful then.
I'd stick with 8GB total (2x4GB) unless you know you need more for something; tons of unused RAM is unlikely to have an impact on performance; adding more RAM used to make more of a difference back when it was still fairly expensive for a decent amount so lots of stuff ended up being swapped out to disk. Now, most people are unlikely to pass 4GB, but more can make a difference in some scenarios as spare RAM is used by Windows for caching; for example, once a game is loaded in RAM, loading checkpoints might be quicker. But still, you probably won't see much difference beyond 8GB. Instead, I'd recommend putting the saved £40 towards an SSD which would make a more noticeable difference, especially in OS/application responsiveness. You can get a decent 120/128GB one for ~£60 now.
Do you really mean 14" case fan
BTW? I'm assuming not, but such large fans do exist and they're generally completely useless.
The case will come with some fans, but you may or may not want to add more depending on GPU choice and if you want to overclock.