News - Orange and T-Mobile open dual-branded shops

[HEXUS]

The gradual combination of the two companies continues with another half measure.

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[Messiah]

I wonder when we will get T-Mobile Tuesdays like Orange Wednesdays at the cinema?

[Funkstar]

I do wonder where this is heading. Combining the networks is one thing, but unless they are going to phase out one brand over the other, then I don't see the point in having dual branded shops.

I would have thought it would make sense to have one brand business or professional oriented, and the other consumer oriented. But I don't know which way round you would do it.

[Percy1983]

I would just drop the t-mobile name, simples...

[Messiah]

About dropping the name..

Depends...I mean just who is the bigger fish?

Isn't T-Mobile big in Europe and is deutche telecom in effect Germany's BT?
I know Orange is bigger in the UK, but what is its history?

[HSK]

One thing i'd like to know is, can you use a t-mob sim in an orange phone now? or vice versa.

[Great Eastern]

I do wonder where this is heading. Combining the networks is one thing, but unless they are going to phase out one brand over the other, then I don't see the point in having dual branded shops.

yea, I thought the point was that they could take on o2 and Vodafone better as one company (IIRC T-Mobile was struggling to make any gains and was at one point up for sale).

Keeping the brands separate makes little difference to T-Mobiles position surely?!

T-Orange or Orange Mobile anyone?!

[The Hand]

Both companies are meant to be merging into the "Everything Everywhere" company name soon. We'll probably start to see the name emerge next year in the High Street. I remember them saying the transition will take about 18 months or so and that was about 6 months ago.

[Funkstar]

I thought Everything Everywhere was just going to be the parent company as opposed to the actual brand consumers will see. I could easily be very wrong though