News - HTC give Beats Audio is debut in the Sensation XE

[HEXUS]

The rationale behind HTC’s investment in Beats by Dr Dre becomes apparent.

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[pp05]

It's good for them to differentiate themselves via better audio processing.

I'm just wondering whether it would have allowed them to branch out and market certain devices for the audio crowd specifically a bit like Sony Erricson.

[streetster]

Amazon have the pre-order for £499... but seems it's the same hardware as the regular Sensation, just larger battery capacity.

Costs an additional £100 over the original for 'beats' mode which can be modded into a regular Sensation and a few extra minutes of battery life... the extra 300mhz can be clocked up using SetCPU or similar too...

If the XE battery fits in the original I imagine people (well, ones who read Hexus etc) will just save their money and get the regular sensation and pickup an XE battery instead

[edzieba]

The rationale behind HTC’s investment in Beats by Dr Dre becomes apparent.

That as long as you slap a popular brand onto your equipment (e.g. Skullcandy, BOSE) it doesn't matter how much you charge or how average - or rubbish - the audio quality actually is, punters will still pay out the nose for it?

[HSK]

Is this beats thing a gimick? That can just be done with dsp app or equalizer and a good set of headphones...

[j.o.s.h.1408]

does the device actually comes shipped with those BEATS headfones?

[Spud1]

I've been impressed with the "Beats" audio on the HP touchpad, so I presume it would work the same way on this phone..although it still relies more on having decent headphones more than anything else.

Nice looking phone too - if only it wasn't running Android..here's hoping HTC decide to snap up WebOS

[Platinum]

Can someone explain to me what Beats is? what do they put in the phone to warrant the extra price, is it better audio hardware?

[streetster]

Can someone explain to me what Beats is? what do they put in the phone to warrant the extra price, is it better audio hardware?

The xda guys have had a hack about and looks like there is just an 'if { beatsHeadphonesDetected() } do [ enable nicer DSP effects ]'... Other than the CPU being clocked 300mhz higher (which you can do on the original, it's the same CPU), and a larger battery (you can buy aftermarket batteries)... the main difference appears to be that the phone /ships/ with a pair of Beats headphones, and has some red on the case...

Mark