AMD Radeon RX Vega cards to arrive at SIGGRAPH in July

[HEXUS]

And AMD demoed a 16C/32T Threadripper PC with 4x Radeon Vega Frontier cards in Prey.

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[Ozaron]

"..our strategy has actually been very very consistent. Our strategy has been to focus on high performance graphics, and high performance computing"

Along with surviving high intensity delays and low reliability product releases.

[Kanoe]

At this rate nVidia could launch their next line up before AMD gets this one out of the door. The 1080 (non Ti) was released in May 2016! That's a hell of a long time to not have any competition against it.

[kompukare]

Yes, but how much money did their previous attempts at having a high-end product actually make them?
Fuji probably never broke even (although their stubborn insistence on going HBM just because they helped develop it meant it was going to be max 4GB which was really hard to market).
Hawaii eventually did but got off to poor start although it eventually aged better than GTX780/780Ti. Tahiti (HD7970/HD7950 and R9-280X/R8-280) sold a lot worse worse than GK104 despite being faster and ageing way better (plus the 3GB was a major plus compared to most GTX680/670).

Point being, that even where AMD had the clear perf/price and even the performance crown, Nvidia outsold them massively mostly with parts which are much cheaper to make (in terms of die size and even components as Geforce reference design tend to use cheap PCBs). Even with the HD5000 series where Radeon lead in perf/watt, perf/die-area and perf/price they barely got to 50% market-share.

On some forums you even have Nvidia fans saying they want Vega to launch so that they can by Nvidia parts cheaper. Needless to say, that is not a sustainable attitude.

So it is no wonder that they might consider investing in GPUs as a poor investment compared to pouring all their resources into the Ryzen launch. And even then, Vega as part of Ryzen APUs has a lot more potential and importance compared to Vega as a dGPU.

[qasdfdsaq]

Point being, that even where AMD had the clear perf/price and even the performance crown, Nvidia outsold them massively mostly with parts which are much cheaper to make (in terms of die size and even components as Geforce reference design tend to use cheap PCBs). Even with the HD5000 series where Radeon lead in perf/watt, perf/die-area and perf/price they barely got to 50% market-share.

Considering NVidia has more employees than the entirety of AMD including not only RTG but their CPU and customs division, not to mention 8x the market value, even "barely 50% market-share" is punching well above their weight.

[will19565]

man i wish i could be in the market for a new gaming computer

[Iota]

even "barely 50% market-share" is punching well above their weight.

At this stage, having any market share for graphics cards is surprising. If they don't start launching products like Vega now (not late July or August when availability will likely kick in going on past history), then any market share they do have will be tempered.

I mean looking at that launch date for Vega now? I think I'm far more inclined to wait for Volta than Vega. If they had Vega out of the door right now and it was any good compared to the 1080Ti, I'd upgrade now. This is the problem that plagues AMD, sloppy release schedules.

[SHSPVR]

Hmmm how can this be right
Radeon Vega Frontier Edition will indeed be the first Vega GPU product to launch and Dr Su said it will be available, on the market, starting from 27th June.

But read this part
The Radeon RX Vega graphics cards will launch at SIGGRAPH 2017 in LA, which kicks off at the end of July
Shouldn't that be 27th July ?.
As the article is a little difficult to follow.

[scaryjim]

Hmmm how can this be right ...

Two different product lines.

Radeon Vega Frontier Edition launches in June, targets professional graphics & compute/HPC.

Radeon RX Vega launches end of July, targets gaming.

[qasdfdsaq]

At this stage, having any market share for graphics cards is surprising. If they don't start launching products like Vega now (not late July or August when availability will likely kick in going on past history), then any market share they do have will be tempered.

I mean looking at that launch date for Vega now? I think I'm far more inclined to wait for Volta than Vega. If they had Vega out of the door right now and it was any good compared to the 1080Ti, I'd upgrade now. This is the problem that plagues AMD, sloppy release schedules.

Their market share has been increasing considerably since the release of Polaris and while that momentum is falling off, you still have to remember that top end cards (GTX 1070/1080/1080Ti/Titan) make up only a small proportion of sales and function largely as halo products to promote the manufacturer's leadership. The vast majority of shipping units are lower end ones, although the bottom end has been largely replaced by iGPUs. I'm not that surprised they're holding onto low two-digit market share, Polaris competes in the biggest and best selling segment of the market.

If you look at Steam's hardware survey, there's twice as many 1070's as there are 1080's, and 1050/1060's double that again. 730's and 720's outnumber 1080's 3:1 and that's just in machines that actually run Steam.

IOW: The top end segments that 1080's and Vega is targeting make all the headlines but barely comprise 10% of sales. They're not really worth pursuing except in the workstation/compute market where there's higher margins and higher potential volume, hence why Vega Frontier Edition is being released first. It's a bit ironic that market leadership is needed to help sell products, but doesn't actually sell the market leading product.