Atari hits Nestle with lawsuit over KitKat breakout advert

[HEXUS]

Calls the junk food giant's patent infringement "plain and blatant".

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[Kanoe]

They even call the advert "Breakout" so to be expected.

[EvilCycle]

I do believe Atari have every right to sue here, however, the timing of it is oh so convenient given their recent investments, a windfall from nestle will help catapult them back into the game, so to speak.

[peterb]

Ah, nothing like a law suit for a bit of publicity!

[Ttaskmaster]

I do believe Atari have every right to sue here, however, the timing of it is oh so convenient given their recent investments, a windfall from nestle will help catapult them back into the game, so to speak.

I was just thinking, I've been seeing this ad for ages and they've only now decided to sue?
Kinda makes Atari look like nothing more than an angry little baby, to be honest... not really good for corporate image.

[CAT-THE-FIFTH]

So what happens if Atari wins and Nestle pays them in KitKits?? That would be sweet revenge by Nestle.

[Fury559]

So what happens if Atari wins and Nestle pays them in KitKits?? That would be sweet revenge by Nestle.

Was that pun intended? "Sweet revenge"...

TBH Atari have been rubbish for years, why haven't they just shut shop and gone home?

[CAT-THE-FIFTH]

Was that pun intended? "Sweet revenge"...

It might have been!

[Phage]

So what happens if Atari wins and Nestle pays them in KitKits?? That would be sweet revenge by Nestle.

Was that pun intended? "Sweet revenge"...

TBH Atari have been rubbish for years, why haven't they just shut shop and gone home?

I believe that Atari is a zombie brand now like Agfa. Bought purely for the good will and any IP.

[Jonj1611]

Indeed you are correct Phage, they were actually bought by infogrammes then infogrammes changed their name to Atari

[outwar6010]

This comes across as petty tbh. It's an old irrelevant game.....

[virtuo]

This comes across as petty tbh. It's an old irrelevant game.....

Agree on the pettiness, but it's hardly irrelevant - more clones than Tetris, and pretty much a genre on its own.

[mapesdhs]

Struggling to see why Atari should even care. If anything it's free publicity. Atari could just exploit it, release a new version of the game, shove in bricks that are chocolate bars. All this over a game which is just Pong plus lots of destructible bats.

[virtuo]

Atari could just exploit it, release a new version of the game, shove in bricks that are chocolate bars

Call it Candy Smash (Saga) and keep the lawsuit circus rolling.