Nvidia isn't likely to unveil new GPUs next month, says report

[HEXUS]

Contradicts rumours about 'Turing GPUs' being showcased at GDC or GTC 2018.

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[Sunderas]

As always with Nvidia. All talk and no show...

[Friesiansam]

So overall, it looks like one of those treacle-consistency product launches that are becoming more common in the tech world; a product code name is announced, a teaser is revealed, there's a trailer for a pre-launch event, there's a pre-launch event with some limited info, there are trailers for the launch proper, then there's a launch with availability promised for some later date… Don't forget to intersperse that timeline with a smattering of variable quality leaks.

Looks like they have been learning from the car industry.

[CAT-THE-FIFTH]

Looks like they have been learning from the car industry.

The tech industry has been going this way for years sadly. Hype and segment everything - everyone is at it!

[yeeeeman]

Why they would? Isn't Pascal enough or what? What game doesn't run on 1080Ti? I really believe that upgrading has become a drug, not a necessity.

[adidan]

Why they would? Isn't Pascal enough or what? What game doesn't run on 1080Ti? I really believe that upgrading has become a drug, not a necessity.

Is enough for 4k ultra settings?

No idea myself, not a res I play at.

I also hear nasty rumours that nvidia reckons they'll be $insertsillyfigure as well.

[Sixiepoo]

Why they would? Isn't Pascal enough or what? What game doesn't run on 1080Ti? I really believe that upgrading has become a drug, not a necessity.

for mainstream, its more than enough.... but 4K is becoming more and more of a standard nowadays. running 4K in max settings on AAA games pretty much puts the card to its limits so yeah... upgrade is necessary especially for ppl with multiple 4K screens

[deepblue08]

That's what happens when there is no competition. Nvidia is taking a page from Intel's book.

[Syphadeus]

The result of two factors. A lack of competition (both in terms of performance and availability) and also cryptomining.

Not defending them but put yourself in Nvidia's position. They've got a product line - Pascal - that is approaching 2 years old now. It's still selling out and the going rate for them is in some cases twice as much as when they were first released.

Nvidia, AMD et al can drone on all they like about how they understand gamers are missing out and paying over the odds but it's not hurting either of these company's bottom lines is it? What incentive does Nvidia have at present to unveil any significant detail about it's next product while its current line is still so strong?

Typically the driving force behind new products is competition and waning sales figures. Since neither are present in any significant capacity are we suddenly expecting the Nvidia powerhouse to become a cloud of fluffy benevolence? It's all about the money.

[SylvanSagacious]

Why they would? Isn't Pascal enough or what? What game doesn't run on 1080Ti? I really believe that upgrading has become a drug, not a necessity.

for mainstream, its more than enough.... but 4K is becoming more and more of a standard nowadays. running 4K in max settings on AAA games pretty much puts the card to its limits so yeah... upgrade is necessary especially for ppl with multiple 4K screens

4k is nowhere near becoming standard. I'll agree that there has been a massive push for it, but the reality is that mid-range hardware is not capable of running 4k games. With high-end accounting for something like 5%-10% of sales, as it always has been, will remain the flagship, attention grabbing product, while the vast majority of the market makes do with mid-range.

1440p is most likely the next upgrade for gamers, from what I've observed myself and what I've gleaned from others opinions, when you're sitting that close to the monitor, the difference between 1440 and 2160 doesn't seem that big. Getting actual 4k monitors under 30 inches isn't that easy either, again, since you're going to be close to the screen, a monitor that big reduces the impact of such a high resolution.

[rainman]

When the Vega cards finally came to market and got tested, I said right there and then that AMD had not done enough to push Nvidia and keep them honest - and I got completely pilloried for it. Now here we are, in a stagnant GPU market with ridiculous price rises, which will likely continue to rise because crypto miners know that there will not likely be anything better coming along for another 6 months. Hash rates will plateau because everyone is using the same silicon so they'll keep buying additional cards when they can.