Intel hires AMD product marketing veteran Chris Hook

[HEXUS]

Hook becomes Intel’s first ever discrete graphics marketing executive.

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[Wozza63]

To go through all the hardship at AMD and then leave just as all the hard work begins to pay off seems a bit weird.

[Xlucine]

Er, why? What's he going to do there? Unless intel have a graphics card waiting in the wings ready to launch in a year or so he'll have no graphics to run marketing for, and the other high profile headhunts suggest a new architecture in a few years at best

[MajorZod]

Er, why? What's he going to do there? Unless intel have a graphics card waiting in the wings ready to launch in a year or so he'll have no graphics to run marketing for, and the other high profile headhunts suggest a new architecture in a few years at best

There has already been reports that Intel are working on their own Graphics card hardware.

[Corky34]

Is it just me who gets "page not found" from following the link in the article to his Facebook page?

[CAT-THE-FIFTH]

So,does that mean AMD will use different marketing tactics now??

[azrael-]

I see Tabbykatze was proved right.

[Tabbykatze]

I see Tabbykatze was proved right.

God Dammit I knew I should have put money on it!!!

[lumireleon]

just asking...what cool name can you give the intel HD graphics card? my take: INTRODUCING Intel BlueFlame Graphics, High end Q7-100 or Mid Q5-100 or Entry Q3-100.

[DanceswithUnix]

You never know, all these people joining Intel from AMD it could be like Stephen Elop joining Nokia all over again. Just need to wait for a "burning platform" email and the whole company to implode and get bought up by AMD

(Internet warning for that person who believes I am serious: this is an attempt at humour)

Edit:

just asking...what cool name can you give the intel HD graphics card? my take: INTRODUCING Intel BlueFlame Graphics, High end Q7-100 or Mid Q5-100 or Entry Q3-100.

I'm guessing at "HD Titan", to annoy Nvidia and help them charge £1000 per board

[Ozaron]

I'm guessing at "HD Titan", to annoy Nvidia and help them charge £1000 per board

Can't copy the word. It'd have to be Colossus or something.

So um, will Intel GPUs have special (4)K versions which are mysteriously the only ones capable of overclocking? And just to make it easier, will they come without cooling solutions? I mean, enthusiasts will have their own Twin Frozr DirectCU ICX iChills anyway, right, and applying their own thermal transfer materials to the core is easier with the cooler already gone.

[DanceswithUnix]

Can't copy the word. It'd have to be Colossus or something.

They can't legally, but this is Intel we are talking about and since when has that stopped them?

[CAT-THE-FIFTH]

You never know, all these people joining Intel from AMD it could be like Stephen Elop joining Nokia all over again. Just need to wait for a "burning platform" email and the whole company to implode and get bought up by AMD

(Internet warning for that person who believes I am serious: this is an attempt at humour)

Edit:



I'm guessing at "HD Titan", to annoy Nvidia and help them charge £1000 per board

Maybe they need some new blood when it comes to marketing on the GPU side,since they repeatedly kept on making mistakes here and there which the competition gladly used,as free PR. Things like "overclockers dream",or sending out one of the worst performance per watt R9 285 cards when Nvidia had released Maxwell. Then the stupid decision where they used a marginal stock cooler on the R9 290 series,and added a "quiet mode" which cause the cards to downclock(which sounds like a PR decision),and Nvidia PR gladly sent out free R9 290 series cards,to highlight the issue,and some sites then tested the cards that way,and hence we all knew where that went(AMD is hot and downclocks). Then when Boost MK1 did the same thing with Nvidia cards,they managed to navigate it far better.

I remember LOLing at the last TR game - AMD helped develop the tech behind Purehair,then Nvidia sponsored the sequence and literally trolled AMD,by talking about Purehair and ignored how AMD was involved in it. Square Enix OFC,also quietly shut up about it too.

[Xlucine]

Could be a blue titan, trademark's free here:
https://trademarks.ipo.gov.uk/ipo-tm...e=&Name=nvidia

None of those cover titan

There has already been reports that Intel are working on their own Graphics card hardware.

There have been reports recently, and GPUs take time. The other big AMD names jumping ship can help design GPUs, but need to give input in the design stage - which comes several years before any products ship, and any marketing is needed. Either intel have a purely intel designed GPU ready for market, or intel are happy to waste a couple years of executive salary just to spite a competitor

[mers]

And another goes to Intel , well,well. Maybe Intel is geting nervous about getting their arse kicked by AMD lately. Perhaps they are waving dollars at certain peeps to take a "Break " and then change sides to create some forward thinking instead of sitting on their backsides raking money in thinking they are unbeatable. I might be wrong but this seems like Intels usual sneaky
business practises at play yet again. If it is I hope it falls over and back fires on them.

[Iota]

or intel are happy to waste a couple years of executive salary just to spite a competitor

They can afford it considering how much they like to gouge customers.