Supposedly the tablet uses a 9" screen:
http://gizmodo.com/5834844/amazons-t...-than-the-ipad
In the US you can already get the Barnes and Noble Nook Color for around $250:
http://en.wikipedia.org/wiki/Nook_Color
I wonder if the Amazon tablet will be priced around the same level but with better specifications?? The Nook Color is not far off the iPad in specification and also uses an IPS panel.