Features - Roy Taylor: AMD Radeon GPUs remain unsurpassed

[HEXUS]

Even against GeForce GTX 980 and GTX 970.

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[shaithis]

I know he works for AMD but does he have to exaggerate so much?....made me get half way and give up dismissing him completely.

[Agent]

It’s great to see good products from the other side finally

This article is very over the top, certainly for HEXUS. It reads like a press release, not a genuine interview.

[Tarinder]

The questions, which are quite searching, were sent in by us. AMD answered each and every one in their own way, which is what you would expect.

The article is supposed to engender discussion amongst the community.

[gordon861]

So not an interview then...instead just PR BS.

[george1979]

Jesus, this can't be what qualifies as an interview.

They remain unsurpassed? They were passed in the last generation. Not to say AMD won't take the lead again but comments like 'It’s great to see good products from the other side finally' really don't come across very well.

And I actually laughed when he mentioned TressFX hair. Hair is always at the forefront of my mind when buying a new gfx card.

[cptwhite_uk]

"I don’t see that efficiency making a huge impact on the end product. NVIDIA is charging a very hefty premium on a small performance uplift from their previous generation"

At that point I just quit reading, he's bending the truth beyond it's limits. We all know Nvidia is charging VERY reasonably for the GTX970, with performance improvements and much reduced power requirement. AMD have nothing to counter the performance per watt, and can only match performance per £££ at present.

Way to play down the massive performance per watt improvements, and cherry pick the metrics that best suit your PR spin...

[ensabrenoir]

I almost laughed...but opening my mouth would've released vomit because of the pungent smell of horse...

[LeetyMcLeet]

Nice try, AMD lol. To make this EVEN better, they should add some PR BS about how great their AP/CPU's are compared to Intels

[DemonHighwayman]

Hey everyone if they guy spoke openly and completely honestly he'd lose his job and would have to take a massive pay cut to get a similar job again. It IS to be expected that he would respond in that way.

Does he have a regrets about the bull he spouts? - Doubtful
Does he have a soul? - Not likely
Does he have to bend the truth so much? Yes(if he wants to continue being paid ridiculous amounts of dosh)

[Otherhand]

I don’t see that efficiency making a huge impact on the end product. NVIDIA is charging a very hefty premium on a small performance uplift from their previous generation – a premium that many people will probably think twice to pay.

I do. After deciding roughly what performance range I'm prepared to pay for, efficiency and noise are the top two concerns for me.

The 970 is the biggest jump in performance I've seen in years between generations.

There's something very off-putting about the man's tone. This one comes off less badly than the previous sponsored articles which were simply "from the pen of Ron Taylor", and that was a terrible idea on AMD's part. Now I look at this and think, "Well, Hexus doesn't really do interviews, therefore I suppose this is just a different format to disguise the exact same thing that went so badly last time". I think AMD needs a new spokesperson, and I would much rather hear from someone else anyway - maybe Dr. Lisa Su?

[Domestic_Ginger]

I think that's a bit unfair. You send corporates questions to a corporate man; you get a corporate response.

I doubt he wrote the reply.

[ZaO]

As much as I like to support Amd over their competitors when it's viable for me, some of this made me cringe. I'm thinking the same stuff as the guys who posted before me. Good on Hexus for pressing those questions though

[Corky34]

This guy should go into politics, he gives a master glass in denial, speaking up the positives, and non-committal answers.

[maxp779]

And I actually laughed when he mentioned TressFX hair. Hair is always at the forefront of my mind when buying a new gfx card.

I laughed at this comment =D

[crossy]

I'm going to break with the general consensus and actually thank Hexus for doing this - it's interesting to see the AMD "corporate" view of the questions asked. I'm actually more interested in this than the personal opinions of a "sales droid" irrespective how high in the pecking order that particular s.d. is. On the other hand, I'd be very interested in the opinions of AMD's chief technologist - for obvious reasons!

My summary of this article is this - AMD doesn't have anything to match NVidia on the performance/watt stakes and don't seem confident that "Radeon 2015" is going to get at least parity with the GF970. Which means that AMD will still be positioning as the "price sensitive" option for the forseeable. There are a load of new techs that might help with performance (like Mantle) and adoption of these are increasing.

Then again, from what I'm reading, even NVidia is having problems with the impact of the 970 on their ranges, with some reports saying that an overclocked "good" 970 can benchmark better than it's more expensive 980 brother. In which case, why the heck would I want to splash the cash* for a 980 over a 970? (* assuming I had cash to splash ... which I don't)

And I actually laughed when he mentioned TressFX hair. Hair is always at the forefront of my mind when buying a new gfx card.

Actually, instead of going for a cheap shot you might want to actually READ the Q&A - what RT was doing was giving real world examples of where AMD tech is being used. And while Hexus readers are going to be interested in PC graphics cards, your "man on the Clapham omnibus" is going to be more impressed with PS4 and XBone. Oh, and is "TressFX" any more ridiculous than NVidia's bigging up of their "grass simulation"? Judging on the hype around that, some PR flacks are smoking grass rather than seeing it simulated.